He impressed one of the show’s hosts almost seven years after he appeared on the hit dance show, but this time was very different

Joe Sugg(Image: Dianne Buswell Instagram)
Joe Sugg has impressed one of the hosts of Strictly Come Dancing, almost seven years after he appeared on the hit dance show, but this time was very different.
The YouTube favourite, who made it to the final of the BBC One dance contest back in 2017 alongside now-gilfriend Dianne Buswell, took to social media to reveal his transformation into Claudia Winkleman – with amazing results.
Joe explained in the video that his famous sister Zoë Sugg wanted a The Traitors-themed birthday this year following series three of the hit BBC One gameshow earlier this year.
And her younger sibling didn’t oblige to being the host of their very own game, and went all out in a full Claudia outfit – complete with slouchy orange jumper, her trademark black bob and long fringe and dark eyeliner.
But in the clip, Joe admitted to forgetting that he needed to pick Dianne up from the train station and haven’t already gotten ready for the party, he had to go as Claudia.
He was seen driving to pick his girlfriend up. “I can’t quite believe I’m doing this,” he said. “Just Claudia Winkleman at the traffic lights. There’s people looking at me,” he went on.
Arriving at his destination, when Dianne clapped eyes on him, the professional dancer couldn’t help but laugh – and did for some time as she got into the car. “Are those my leggings?” she asked, before adding: “You look like a mum picking me up from school.”

Joe impressed with his Claudia Winkleman impression(Image: Joe Sugg Instagram)
“Well, @zoesugg wanted to play The Traitors for her birthday and I’ve always wanted to know what it’s like to be @claudiawinkle picking up @diannebuswell from a train station,” he captioned the video as he shared it to Instagram.
The video clearly caught Claudia’s attention, who simply commented on the post: “AMAZING,” alongside a heart emoj. Claudia’s Strictly co-host Tess Daly also responded by posting crying laughing faces and clapping emojis in the comments section while pro dancer Vito Coppola replied: “Ahahahahah [crying laughing emoji]. Omg love it ahahahahh
And the comments continued to come flooding in. @thatgirlthatpostsphotos said: “Okay but why does Joe look good as Claudia.” @laucapon asked: “But why do you actually look like her?” @alisonbirc9 wrote: “Omg this is absolutely brilliant.”
@starlou75 replied: “This wins the internet today!” @lindacarrona posted: “OMG… Joe you look fabulous – just like @claudiawinkle. Seriously, you could be her beautiful long lost twin!” @moodywinks shared: “Absolutely brilliant and weirdly similar!” @blakes_ added: “I can’t cope. This is a 2025 highlight.”
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