Caitlin Clark of the WNBA Indiana Fever isn’t just rewriting the record books—she’s making entire WNBA teams abandon their own arenas like they’re in a fire drill.

All teams are now admitting she’s the face of the WNBA – which is leaving her bullies, most especially Angel Reese of the Chicago Sky and A’Ja Wilson of the Las Vegas Aces, in an epic meltdown.

Caitlyn Clark has become a transformative force in the WNBA, fundamentally changing the landscape of women’s basketball. Her influence is so powerful that several teams have moved their games to larger arenas, and she has secured a record 41 national broadcasts in a single season.

This unprecedented level of attention has not only elevated her status as a player but has reshaped the way the league markets itself and attracts fans. Clark’s rise to stardom has overshadowed other prominent players such as Angel Reese and Asia Wilson, highlighting her extraordinary appeal and the broader impact she is having on the sport.

As the WNBA capitalizes on Clark’s growing popularity, teams are relocating their games to accommodate the surge in attendance that follows her wherever she plays. Franchises like the Atlanta Dream and Chicago Sky have upgraded to NBA-sized arenas to ensure they can host the growing crowds attracted by Clark’s presence.

Even the Connecticut Sun decided to host a game in Boston to further leverage her immense appeal. This shift reflects the profound impact Clark has had, with teams eager to make the most of her popularity, which has become a financial boon for the entire league.

Her influence has been nothing short of remarkable, significantly boosting both attendance and viewership. The WNBA experienced a notable 48% increase in attendance last season, largely attributed to the Caitlyn Clark effect. This surge in fan interest has led to teams restructuring their schedules to maximize the exposure and profitability from her games.

Additionally, Clark’s game appearances have become a hot commodity, with networks clamoring for the rights to broadcast her matches. The 41 national broadcasts she has secured are a testament to her star power, marking a level of exposure previously unseen in the WNBA.

However, while Clark’s dominance has generated enormous attention, it has also sparked frustration among veteran players who feel sidelined by the media focus on her. Networks such as ABC and CBS are vying for the broadcasting rights to Clark’s games, intensifying competition and drawing larger audiences.

This has left little room for other players to capture the same level of media attention, raising concerns about player equity and how the league prioritizes marketing.

The WNBA, historically focused on promoting a variety of players, has shifted its approach, now heavily centering on Clark to attract viewers. While this strategy has undoubtedly drawn more fans, it has also led to criticism over the league’s promotional choices.

Caitlyn Clark’s meteoric rise has had a profound effect on the media’s portrayal of the WNBA. As the media focuses increasingly on Clark, other players like Angel Reese have struggled to maintain their marketability.

The once-prominent rivalry between Clark and Reese has gradually faded, with Clark now dominating the spotlight. This shift in attention has financial implications as well, with Clark’s popularity bringing in more viewers and sponsorships, while Reese’s visibility has waned. This evolving narrative reflects the power of media coverage in shaping the careers and public perceptions of athletes.

Clark’s influence extends beyond her on-court performance, as she has become a catalyst for a larger cultural shift within the league.

The level of media attention she attracts is comparable to that of major sports icons like Tiger Woods, whose rise to fame helped transform golf. Just as Woods brought new audiences to his sport, Clark is drawing in a fresh, diverse group of fans and reshaping the way women’s basketball is viewed.

Her ability to captivate audiences has fundamentally changed how the WNBA markets itself and its players, with her being the focal point of the league’s strategy.

The WNBA now finds itself at a pivotal moment, where the league’s future will be shaped by how it adapts to Clark’s unprecedented momentum.

Teams and executives must respond to her growing influence or risk being overshadowed by her dominance. This moment in time reflects the power of individual athletes to transform sports and the business of sports, and Caitlyn Clark is poised to leave a lasting legacy on women’s basketball for years to come.